This is not a beauty contest. Beauty, as they say, is in the eye of the beholder. Which is all well and good. And completely not the reason we're here.
Don’t get us wrong—we love great design. But in our definition, great design is the kind that springs from carefully honed business strategies and design insights. The kind that actually gets results. So even though we’ve won more than our fair share of design and advertising awards, we prefer to judge our ideas on their ability to change consumer behavior, to ignite a fire in the marketplace, to distill complicated messages down to their most compelling core.
And guess what? You can read similar sentiments on lots of agency websites. (Maybe you already have.) But not many of those firms go to the trouble of actually measuring the results of their work.
Every Flywheel project starts with a Research & Strategy phase and ends with ROI Measurement & Analysis, where we look at sales growth, conversion rates, web traffic– whatever metrics let us gauge how well we’ve moved the needle.
How else are you going to know how beautiful our work really is?